The Walt Disney company has a important history in the entertainment bushiness , stretching over 75 years. It started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of Walt Disney and his brother, Roy. Three years later the company had made two movies and bought a studio in Hollywood, California. Pitfalls in distribution rights nearly sank Walt and his company, but the creation of Mickey Mouse saved a sinking ship.
By 1932, the Disney Company earned its first Academy Award for Best Cartoon, for the Silly Symphony. 1934 marked the making of Disney's first full-length feature film, Snow White and the Seven Dwarfs, which released in 1937 and became the highest earning film of its time. But afterwards, the cost's of production caused problems with the next few animated movie's; then the advent of World War II halted the production of films as the Walt Disney company gaveits skills to the war effort.
After the war it was hard for the company to pick up where it had left off, but 1950 proved a turning point with the making of its first live-action film, Treasure Island and another animated film, Cinderella. In that time period, Disney also began several television series; in 1955, The Mickey Mouse Club also made its debut.
1955 also provided another marking moment: the opening of the first California Disney theme park, Disneyland. Disney continued its rise in popularity, and survived even the death of its founder in 1966. His brother Roy took over supervision at that time, and then was succeeded by an executive team in 1971. more projects, from merchandising to the continuing making of animated and live-action movies to the building of more theme parks filled the years; in 1983, Disney went international with the opening of Tokyo Disneyland.
In the past few decades, Disney has moved into a wider market, beginning The Disney Channel on cable and establishing subdivisions such as Touchstone Pictures to make movies other than the usual family-oriented fare, gaining a firmer footing on a broader range. In the 1970s and 1980s, the company suffered from takeover attempts, but eventually recovered; the recruiting of the current chairman, Michael D. Eisner, was important to that. Eisner and executive parnter Frank Wells have been a successful team, leading Disney to continue its tradition of excellence into a new century.
By 1932, the Disney Company earned its first Academy Award for Best Cartoon, for the Silly Symphony. 1934 marked the making of Disney's first full-length feature film, Snow White and the Seven Dwarfs, which released in 1937 and became the highest earning film of its time. But afterwards, the cost's of production caused problems with the next few animated movie's; then the advent of World War II halted the production of films as the Walt Disney company gaveits skills to the war effort.
After the war it was hard for the company to pick up where it had left off, but 1950 proved a turning point with the making of its first live-action film, Treasure Island and another animated film, Cinderella. In that time period, Disney also began several television series; in 1955, The Mickey Mouse Club also made its debut.
1955 also provided another marking moment: the opening of the first California Disney theme park, Disneyland. Disney continued its rise in popularity, and survived even the death of its founder in 1966. His brother Roy took over supervision at that time, and then was succeeded by an executive team in 1971. more projects, from merchandising to the continuing making of animated and live-action movies to the building of more theme parks filled the years; in 1983, Disney went international with the opening of Tokyo Disneyland.
In the past few decades, Disney has moved into a wider market, beginning The Disney Channel on cable and establishing subdivisions such as Touchstone Pictures to make movies other than the usual family-oriented fare, gaining a firmer footing on a broader range. In the 1970s and 1980s, the company suffered from takeover attempts, but eventually recovered; the recruiting of the current chairman, Michael D. Eisner, was important to that. Eisner and executive parnter Frank Wells have been a successful team, leading Disney to continue its tradition of excellence into a new century.